Scotty Skin.
Individuality is the key.
When inclusivity is kept in mind, people feel better about using a product. Everyone loves to feel seen.
Category is: Face
Procreate | Adobe Indesign | Adobe Photoshop
This project came to mind after having a moment to reflect on packaging in the world of beauty and skincare. I think that there is a very big impact on the scene when a brand is as inclusive as possible with their products. I had a thought of producing a packaging idea for a foundation that would display a variety of skin colors on the outside. Not only would garishly displaying different shades on the outside help people easily distinguish which shade matches them best, but it would also proudly show just how many different colors the company produces. Though Scotty Skin is only a concept for a brand, seeing more and more makeup companies take a bigger appreciation to different skin tones is amazing.
